“Hear then the parable of the sower:
Matthew 13:18 ESV
Some seed fell on the path. That’s like the word of God falling on deaf ears. The birds of the air/satan, snatches the seed of the word away before it can take root.
Some seed fell on rocky ground. These heard the word enthusiastically enough, but when tough times came, they withered and died. The heat of the sun stands for adversity which scares people off from receiving the word of God.
Some seed fell among weeds. It grew up sure enough, but the weeds choked up the plants and made them unfruitful. This is like people who hear the word but are distracted by the deceitfulness of riches and the cares of this world.
Finally, some seed fell on good soil and bore fruit of up to a hundredfold. I don’t think this fruit is necessarily winning up to a hundred other souls for Jesus but is rather the fruit of the Spirit: love, joy and peace etc. We can’t just horde God’s word for ourselves- it needs to bear fruit in our lives that blesses others.
“Lord of the word, may we bear fruit in keeping with the hearing of Your word and the repentance it commands. For Your honour and glory, amen”